Privacy & Data Protection
Privacy Policy
Your trust is our top priority. We are committed to safeguarding the personal information you share with PrettyPet while giving your pets the care they deserve.
Last Updated: March 15, 2026•Effective Date: January 1, 2026
SSL Encrypted
Bank-grade 256-bit encryption protects all your transactions and account data.
Zero Data Selling
We never sell or monetize your personal details or browsing records.
Full Data Control
Easily update preferences or request complete account data deletion anytime.
1. Overview & Who We Are
Welcome to PrettyPet (operated by Ayxal LLC, "we," "our," or "us"). We value your trust and are committed to protecting your privacy. This Privacy Policy outlines how we collect, store, utilize, and protect your personal information when you visit or make a purchase from our website and services.
By accessing or using our platform, you agree to the collection and use of information in accordance with this policy. If you disagree with any part of this policy, please refrain from using our services.
2. Information We Collect
To provide you with a smooth and personalized pet shopping experience, we collect several types of information:
Personal & Contact Details
Your name, email address, phone number, shipping address, and billing address provided during registration or checkout.
Payment & Transaction Details
Payment card tokens, transaction histories, and invoice data. We do not store your full credit card or CVV details on our servers; payments are processed securely via PCI-compliant payment gateways.
Pet Profile Information
Optional details you provide regarding your pets (breed, age, dietary restrictions, size) to customize product recommendations and sizing tips.
Device & Usage Data
IP address, browser type, operating system, pages visited, time spent, referring URLs, and interaction patterns gathered via analytics tools and cookies.
3. How We Use Your Information
We use the information we collect for authentic business purposes to deliver quality pet products and seamless customer experiences:
- Order Processing & Delivery: Fulfilling purchases, managing payments, sending invoices, and arranging shipment with courier partners.
- Customer Support: Responding to inquiries, resolving product issues, handling returns, refunds, or warranty requests.
- Personalization: Recommending tailored pet food, toys, and accessories based on your shopping behavior and pet preferences.
- Promotions & Updates: Sending promotional emails, flash sale alerts, and coupon codes (which you can unsubscribe from at any time).
- Security & Fraud Prevention: Detecting anomalous activity, verifying authenticity, and protecting our platform from fraudulent orders.
6. Data Security & Retention
We implement industry-standard administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, or destruction. All data communications utilize Secure Sockets Layer (SSL/TLS) 256-bit encryption.
We retain your personal data only as long as necessary to fulfill orders, provide services, resolve disputes, and comply with legal requirements.
7. Your Rights & Choices
Depending on your jurisdiction, you possess specific rights regarding your personal information:
Access & Review: Request a copy of the personal information we hold about you.
Correction: Update or correct inaccuracies in your account details via your profile.
Erasure (Deletion): Request deletion of your account and related personal records.
Marketing Opt-out: Unsubscribe from marketing communications anytime using the footer link in emails.
8. Changes to This Privacy Policy
We may update our Privacy Policy periodically to reflect changes in our operational procedures or applicable laws. Any modifications will be posted here with an updated "Last Revised" date. We encourage you to review this page periodically to stay informed about how we safeguard your data.
9. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:
Company: PrettyPet (Operated by Ayxal LLC)
Email: privacy@prettypet.com / support@prettypet.com
Hours of Operation: Sunday – Thursday, 9:00 AM – 6:00 PM
Website: https://ayxal.com